What prospects are for

Prospects are designed for 1:1 outreach.

Instead of sending a generic candidate pack link, you can generate a dedicated /p/... link for one specific person. This lets you:

• keep the experience personalized
• see whether the candidate opened the link
• understand if they showed interest before they apply
• keep the conversion history once they become an applicant

When to use a prospect link

Use a prospect link when you are reaching out to a specific person and want visibility on their engagement.

Typical cases:

• outbound sourcing on LinkedIn
• follow-up after a recruiter conversation
• re-engaging a warm candidate
• sharing a role privately before the public push

When to use a simple link instead

Use the classic personalized link like /packs/demo?name=Jane when you want something lighter and repeatable.

This is still useful for:

• fast mass outreach
• lightweight personalization
• situations where you do not need engagement tracking

What the statuses mean

• Created: the link was generated, but not opened yet
• Visited: the candidate opened the personalized link
• Interested: the candidate clicked into the interested flow
• Declined: the candidate explicitly declined
• Applied: the prospect converted into an applicant
• Expired: the personalized link expired before conversion

Why this matters

Prospects help you distinguish between:

• links that were sent
• links that were actually seen
• candidates who engaged
• candidates who converted

That makes follow-up more informed and helps you understand whether the issue is the outreach, the content of the pack, or the role itself.